The topic of OTAs vs direct bookings for Independent hotels is one that has gained prominence in recent years, where top chain hotels started promoting direct bookings through big campaigns.
Amistad Partners, as a hotel sales and representation company, conducted a research in Europe among Independent hotels. Collectively the number of total room inventories offered by these Independent hotels shows a big number compared to the chain hotels.
Online travel agencies (OTAs) are more attracted towards the independent hotel's room inventory and this is where both large chains and independent hotels are struggling to strengthen their direct booking. This is where hotel representation company like Amistad Partners helps independent and chain hotels to get more direct bookings through other channels.
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