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Something that achieves

positive results 

Hotel Sale Representation

Independent hotels are competing with an

ever-growing number of players from international

hotel chains to sophisticated startups, like Airbnb.

It’s not an easy task to identify the right combination of commercial awareness, business acumen, industry experience, client segmentation and marketing tactics that will help your hotel grow.

Not a single one of our clients is alike but each comes to us to advance their business goals. Some clients are looking to attract corporate travellers while others want help positioning their hotels within the leisure travel market. Some clients need help ensuring that their marketing and branding is reflecting all that their hotel has to offer while others have beautiful event spaces that would serve as ideal venues for a range of events.

We provide bespoke hospitality services that create strong brand awareness and more importantly, increase financial return. We help your independent hotel thrive from strength to strength through sustained, incremental growth.

Exclusive Partner Hotels

Here are some of the exclusive hotels we partner with

Hotel Logos banner-01.jpg

To do this, we focus on:

Client intelligence

How well do you know your target clients, what they are looking for and what motivates their travel purchase decisions? Our global team members are experts in understanding your audience and advise you on what drives the market segments that matter to you.

Business development

How should you position your brand and your marketing? What are your competitors doing and how can you gain market share? We deliver sales and marketing strategies that equip independent hoteliers to compete against international players in a global market.

End-to-end technology solutions

Which BD and marketing strategies are delivering the best results?

When are your contracts up for re-tender?

Our AP Digital CRM software lets you track all activities in real time so that you have complete transparency. We’re big believers in applying data driven insights to enhance client relationships. AP Digital is a multi-faceted web and app technology that servers as a CRM tool, a client portal, an agent portal, a professional services automation platform, a contract manager and a virtual assistant.


Every AP engagement is measured in minute detail to gauge the effectiveness of our delivery and the efficiency of your dedicated team, to get and assess client feedback to drive continual improvement and profitable engagement.

Business efficiency and support services

What else can you be doing to have competitive edge?

Through our AP Gigs consultancy, we identify and deliver support services from financial analysis to digital advisory that enhance your business development.

Unrivalled Accountability

Transparency and accountability underpin all of our relationships

  • Access to online calendar

  • Quarterly reviews

  • Real time reporting

  • Access to AP Digital (CRM)

  • Hotel sales & marketing strategy and action plan

  • Delivering targets and SLAs

  • Hotel Return on Investment Report

  • Revenue, opportunities and pipeline reports

  • 360 degree account penetration action plan

We go further

We’re committed to showcasing your business even further, maximising your industry exposure with a full programme of targeted events including:

  • Webinars

  • Travel agent websites

  • Lifestyle

  • Showcase events and roadshows

  • Roadshows

  • Round table events with industry experts

  • Experiences

  • Virtual Reality presentation

  • Awareness days

  • Consulting

  • Trade exhibitions

  • Leadership and Strategic approach

Our Success Stroy

Legendale Hotel Beijing

The five-star hotel offers elegance and luxury in the heart of Beijing.

We started working with Amistad Partners earlier this year and have since seen a great result in getting both our brand name out there internationally, and confirming new business. In the last 6 months we have signed new contracts with European wholesalers, received new RFP’s for next year and as of recently the first event booking from Europe. We are now working on the US market to target MICE business. Considering the quick results we’ve had within Asia and Europe so far, we have high hopes of the business coming out of the US.

I would highly recommend Amistad Partners for independent hotel sales representation."


Bleddyn Pijpers

Assistant Director of Sales



ROI Acquired


Corporate Business


Leisure Business


MICE Business


RFP Submitted

Approx. Value

USD 111 K


RFP Accepted

Approx. Value

USD 75.2 K


Join Us...

For Hoteliers Only

Please note your personal information will not be shared with third parties.

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