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  • Writer's pictureAmistad Partners

FIVE Palm Jumeirah Dubai adds luxury and elegance to Amistad Partners’ portfolio

Updated: Sep 13, 2018

Dubai, UAE - 30 August 2018

FIVE Palm Jumeirah Dubai, the hottest hotel on Palm Jumeirah, is the latest independent hotel to join Amistad Partners, a premier global hotel representation company. The lifestyle hotel, described by Arabian Business magazine as having “the swankiest rooftop lounge in Dubai”, offers a unique hospitality experience.

Set on the renowned Palm Jumeirah island against a breath-taking backdrop of the sea, beach and Dubai skyline, FIVE Palm Jumeirah is a dare-to-be-different hotel that captures the glamour and vibe of the remarkable city.

“FIVE Palm Jumeirah is a lifestyle hotel like no other. Our beautifully designed beachfront property features 468 well-appointed rooms and suites, as well as a wide range of MICE and dining options, making it the ideal choice for both business and leisure travellers. We look forward to working with Amistad Partners to expand our offering across a wider network and welcoming guests to experience our unique hospitality offering,” says Jaydeep Anand, COO FIVE Hotels and Resorts.

“With so many US and North America travelers interested in visiting the UAE and Dubai in particular, FIVE Palm Jumeirah is understandably wanting to make the most of this interest,” said Michelle Low, Vice President of Sales - Asia and the Middle East at Amistad Partners. “Amistad Partners is looking forward to supporting the hotel’s sales and marketing team in building and nurturing customer relationships to drive more direct corporate and leisure bookings.”

This year, 56 percent of hotel bookings are being driven by online travel agencies (OTAs) while 24 percent are wholesale, 15 percent through direct bookings and 5 percent through corporate and MICE bookings. This doesn’t come as a surprise, given the strong growth in the number and frequency of customers using OTAs. However, low margins mean that independent hotels don’t gain much in revenue from OTAs. Luckily, there are plenty of other ways to secure direct bookings, which will lead to revenue growth.

FIVE Palm Jumeirah Dubai adds luxury  and elegance to Amistad Partners’ portfolio

“Independent hotels like FIVE Palm Jumeirah are wonderful clients to work with because they have such a strong and clear identity and such a compelling proposition for guests,” says Zohaib Haider, Amistad Partners’ Director of Sales, Middle East. “For me, I’m excited to see how we can partner this with Amistad’s highly-experienced, resourceful global team and our extensive network across the hospitality industry to help the hotel thrive and surpass its business goals.”

FIVE Palm Jumeirah is an enviable getaway for some sun and sand, offering guests a choice of five pools including a 60-metre long social pool, two adult-only pools, a children’s pool and a relaxing spa pool with hydrotherapy jets as well as a 100-metre private beach. With a wide variety of dining options including three signature restaurants, two clubs, a day spa and a 24-hour state-of-the-art gym, the resort has everything you need to help you relax during the day and dance away into the night.

Whether you are traveling for business or for pleasure, look no further than the FIVE Palm Jumeirah Dubai. To book a stay or plan your next event at the hotel, contact Zohaib Haider at or visit the website at

About Amistad Partners

Amistad Partners is a bold new hotel representation company that delivers sales and marketing solutions to and be the voice for independent hotel groups. Our experience in hotel sales and marketing is second to none. For further details on joining Amistad Partners, contact us at

About FIVE Palm Jumeirah Dubai

FIVE Palm Jumeirah Dubai is a luxury lifestyle hotel that encapsulates all aspects of elegance. Ideally located on the Palm Jumeirah offering picturesque views of the Arabian Gulf, each of the 468 rooms and suites offers unrivalled comfort and indulgence. Every detail of the hotel has been tailor-made with modern design and world-class technology to provide the most hassle-free experience. FIVE balances excitement with refinement. FIVE Palm Jumeirah is wholly owned and operated by FIVE Hotels and Resorts, leading the hospitality industry in service and style through a philosophy based on the FIVE elements: Earth, Water, Air, Fire and Consciousness.

The property has a range of fine-dining services and bar options: Chef Bing brings a modern twist on an authentic Chinese restaurant and bar at Maiden Shanghai; Italian dining from the award-winning Chef Antonio Mellino at Quattro Passi; an innovative fusion food experience at Blvd on One; the relaxed meeting spot of The Lobby Lounge; and of course, the most chilled cocktail and mocktail venue, The Pool Bar.

As well as the amazing array of restaurants and bars, guests can enjoy The Spa, the first of its kind in the Middle East. Classic massage choices, as well as more exotic treatments, ensure an unforgettably hedonistic experience. For more information, visit:

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